About the author……

Antonio (Tony)  Rojas Alvarez Spanish nationality born in Algeciras Cadiz,  living and have a consultancy office in Andalucía,  Spain,


About Me…

I am a multicultural senior Hotelier and worked for over three decades with leading Hotels Groups like Trust House Forte Internationals Hotels, Beatriz Hoteles and Vime Group. I have been involved in major expansion plans or new businesses and trained and developed many senior managers.

I believe in commitment, transparency and total loyalty towards my colleagues, wealth of experience in hotel management with proven record in Leading Hotels of the World Hotels, 5***** Resorts and City Center Hotels, throughout Europe, USA, Africa, Egypt and the Caribbean.

Opening team experience participate in 10 hotels successful opening at executive level.

Excellent communication abilities able to convey complex concepts and instructions to people of all multicultural backgrounds, good interpersonal skills; a good team player, work well with others.

Eye for detail with highest operational standards for guest services.

Work with Trust Houses Forte International Hotels for 23 years. As General Manager at the followings Hotels: The Reina Cristina Hotel Algeciras Spain. Hotel Villamil, Mallorca Spain. Porto Santo Hotel Madeira Portugal. Viscount Hotel Portland – U.S.A.Viscount Hotel Dallas Texas U.S.A.Viscount Hotel San Diego California USA.

Regional Food and Beverage Director for the Viscount Group USA (12 Hotels).

Also work at the luxury Forte Village Resort in Sardinia, Italy, Hotel Dona Filipa Algarve Portugal, London Browns Hotel,Hotel Hannibal Palace Tunisia,Gran Hotel Manchester, Imperial Hotel Torquay South Devon, Post House Hotel Leicester, Hallam Tower Hotel Sheffield, Atholl Palace Hotel Pitlochry Scotland, Hotel Plaza Athenee and Hotel George V in Paris and at the Hotel Ritz in Madrid.

I always believe in the Management Walking Around philosophy and have been and is an important part of my success, with daily involvement at all levels.

Connect with me at  arahotels@hotmail.com


Resorts-City Center Properties- Leadership- Management- Negotiation- Delegation–Sales- Spa – Shopping Center–Diving Centers
Budget – Cost Control – Profit – Planning – In House Sales
Quality and Standards – Customer loyalty – Guest Services in Social Media – Public Relations –
Recruitment – Hiring – Training – Development – Succession Planning


Soho Boutique Hoteles – Quality and Operations Director, 15 Boutique Hotels in, Málaga, Fuengirola, Jerez, Sevilla, Córdoba, Granada, Cáceres y Salamanca. with responsabilities for Group Sales and Online reputation Departments.

-Hurghada Red Sea. Regional Director of the Egyptian Company Tía Height Meridian Hotels *****  ( 6 properties), based in Egypt with 1.675 bedrooms, 9 restaurants 12  bars, sports beach  center, diving Center, conference room up to 1.500 people, disco, Spa center, 9 pools and a shop complex of 30 shops.

Sharm El Sheikh.  Operations Development Director of the Egyptian company Shores Hotels ( 3 properties), based in Egypt and General Manager the Shores Amphora’s Resort ***** in Sharm El Sheikh, Egypt with 488 bedrooms, 4 restaurants 7 bars, sports beach  center, diving Center, conference room up to 300 people, disco, Spa center, 7 pools and a shop complex of 20 shops.


Created and operated the new dining around program in the Sharm El Sheikh (3) Hotels, to increase the Shores Brand name.

Created and coordinate the Languages Program for Hotel staff ( Russian, Italian and English)

Generated new development deals for a takeover Hotel management company that focuses on multi-family residential projects, market analysis.

Achieving the Gold Brand status at Shores Amphoras with RCI

Jedna z uliczek dzielincy miasta Sharm el-szej...COO  and General Manager of the Spanish company Vime Hoteles, based in Egypt. I run the Gorgonia Beach Resort***** 5  in Marsa Alam – Egypt with 352 bedrooms in charge of all future developments in the country and Tunisia.

General Manager  Hotel Montera Plaza**** Los Barrios Cadiz, Spain a modern Hotel Boutique with 90 rooms and Conference facilities for 1,500 persons.

General Manager  Hotel Pro Amar & Spa  Torre del Mar Malaga, Spain. 4**** modern Hotel 212 rooms and 8 Suites, facilities for meetings 500 persons, and Spa

COO Operations Director  Hotels Center Spain,  based in Granada. Responsible for the operations of  8 Hotels located in Granada, Seville, Cordoba, Badajoz, Barcelona and Valencia all 4 and 5***** Hotels.

General Manager of Beatriz Palace& Spa Hotel***** in Fuengirola. I open this beautiful 5***** Superior Hotel of 285 rooms with capacity of 570 beds, with Banqueting Auditorium facilities for 3500 persons.

President and C.E.O. of A.R.A. Hotels Manage a company with  eleven (11) properties in the north coast of the Dominican Republic.

General Manager Bahia  Principe*****, Dominican Republic General Manager of this property 1192 rooms, 9 restaurants, 12 bars and large shopping Center.

General Manager Metro Marina**** Hotel Juan Dolio Dominican Republic A very nice and well run 4 stars family Hotel with 242 rooms, two restaurants, three bars  disco, private marina, health Center and  Los Marlins golf Course.

Sharm el-Sheikh is located on the Egyptian Red...C.E.O.  Group Hocasa.  Islas Canarias. Spain This British Group owned four properties and I manage the company operations as General Manager, one in Las Palmas and three in Lanzarote. In total have 950 rooms The Hotel Reina Isabel in Las Palmas 5***** and the rest of the properties 4****.

General Manager Complejo Oasis Magalluf Mallorca Spain. Hotel company of 4  Apart Hotels complex, Jungla ,Trópico, Sahara and Magamar 12 restaurants, 15 bars 2 disco,  1200 apartments.

Instituto Nacional de Enseñanza Media.  Bachillerato – Algeciras
Graduated from the London Catering and Hotel School HCITB
London Business School
Technical Institute San Diego, California

Certified in :  Room Division, Food and Beverage, Accounting, Sales and Marketing,Yield Management,Labour Relations and Human Resources Management.

Courses and Seminars
Attended many courses and seminars during my employment with T.H.F International Hotels, good skills in labour relations also consider myself as a good team player and skilfully to manage team of peoples, I am able to achieve goals as an individual or as a member of a team.

Affiliations and Awards
– General Manager Award of the Year 1987 by Trust Houses Forte International Hotels.
– Director of Portland Convention Bureau – USA.
– Young Executive Award Portland Oregon, Year 1985.
– Director of Sosua and Cabarete Hotel Association – Dominican Republic.
– 2011 -2012 – 2013  Excellence Award SGS, Shores Amphoras Resort
– Past President of Skal Club International Campo de Gibraltar.
– Member of Rotary International.
– Silver Medal from Spanish Tourism Ministry as General Manager of Hotel Villamil – Mallorca – Spain

During my professional career , I have been involved in 10 Hotels pre opening as C.E.O. C.O.O. and General Manager.

Languages: Spanish,English, French and Italian.

Hobbies: Sports in general, My family, animals, reading, gastronomy and Web Page creation .



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